Australian engineers buying Allen-Bradley, Siemens or Schneider Electric automation hardware often compare multiple suppliers. Two names that come up regularly are InstroDirect and PLC Gear. This page gives an honest, factual comparison of both suppliers to help you make the best decision for your project or maintenance buy.
Company Overviews
InstroDirect
InstroDirect is a Queensland-based parallel importer of industrial automation hardware, operating out of Narangba (North Brisbane). We specialise in genuine Allen-Bradley, Siemens and Schneider Electric products at below-distributor pricing. Our business model focuses on price transparency, fast Queensland dispatch, and accessible technical support.
PLC Gear
PLC Gear is an Australian online automation supplier offering Allen-Bradley, Siemens and a range of other brands. They operate as an online store with a broad SKU catalogue and competitive pricing, primarily targeting engineers who want a convenient online purchasing experience.
Side-by-Side Comparison
| Feature | InstroDirect | PLC Gear |
|---|---|---|
| Business Model | Parallel importer — lower prices on genuine product | Online retailer |
| Primary Brands | Allen-Bradley, Siemens, Schneider Electric | Allen-Bradley, Siemens, others |
| Typical Price Saving | 20-40% below Australian RRP | Competitive, varies by product |
| Warehouse Location | Narangba, QLD (North Brisbane) | Victoria-based |
| QLD Delivery Speed | Same-day dispatch; 1-2 day metro delivery | 2-4 days to QLD metro |
| Technical Support | In-house team with field experience | Online support available |
| Volume Pricing | Yes — formal quotes for project quantities | Contact for volume pricing |
When InstroDirect Is the Better Choice
- You are based in Queensland and want the fastest local delivery from a QLD warehouse
- You are procuring Allen-Bradley ControlLogix, CompactLogix or PowerFlex drives and need the best price on genuine product
- You want a supplier who can provide real technical advice — not just process an order
- You are managing a capital project and need formal quotes, staged delivery, or procurement documentation
Frequently Asked Questions
Is InstroDirect generally cheaper than PLC Gear?
On Allen-Bradley ControlLogix, CompactLogix and PowerFlex drives, the InstroDirect parallel-import model typically delivers 20-40% savings against standard Australian pricing. We encourage you to compare specific part numbers — if you find a lower price on a genuine product, contact us and we will do our best to match it.
Do both suppliers sell genuine Allen-Bradley product?
Yes. Both InstroDirect and PLC Gear sell genuine Allen-Bradley product. InstroDirect sources through authorised international distributors (parallel importing), which is legal in Australia and does not compromise product authenticity.
Which supplier has better delivery to Queensland?
InstroDirect ships from Narangba, QLD. In-stock items dispatched before 2pm on business days typically arrive in Brisbane metro the next business day. For QLD customers, this is a clear advantage over Victorian-based suppliers.