Rockwell Automation Price List Australia 2026
Rockwell Automation products — including Allen-Bradley PLCs, variable frequency drives and I/O modules — carry some of the highest list prices in the industrial automation market. For Australian engineers and procurement teams, understanding how pricing works and where savings are available is essential for project budgeting.
Why Rockwell Automation Pricing Is High in Australia
Rockwell Automation sells exclusively through authorised distributors in Australia. Distributor margins, import duties, freight, and the relatively small size of the Australian market all contribute to pricing that is often 30-50% above North American list prices. Currency fluctuations add further variability.
InstroDirect Parallel Import Pricing
InstroDirect sources genuine Allen-Bradley products through authorised international channels — a practice known as parallel importing. This is fully legal in Australia under the Competition and Consumer Act and allows us to offer significant savings compared to standard local distributor pricing.
Typical Price Savings at InstroDirect
| Product Category | Standard AU Distributor | InstroDirect Saving |
|---|---|---|
| ControlLogix 5580 CPUs | Full RRP | 25-40% saving |
| CompactLogix 5380 CPUs | Full RRP | 20-35% saving |
| PowerFlex 755 Drives | Full RRP | 25-40% saving |
| 1756 I/O Modules | Full RRP | 20-35% saving |
| 1769 CompactLogix I/O | Full RRP | 20-30% saving |
How to Get a Quote
To obtain pricing on specific Rockwell Automation part numbers, visit the InstroDirect online store or contact our team with your bill of materials. We respond to all quote requests within one business day.
What We Need for a Quote
- Rockwell Automation part number (e.g. 1756-L83E, 22F-D045N104)
- Quantity required
- Required delivery timeframe
- Delivery state or postcode
Are InstroDirect Products Genuine Rockwell Automation?
Yes. All InstroDirect stock is genuine, new Allen-Bradley product. We do not sell refurbished, repaired or counterfeit goods. Every item ships with original Rockwell Automation packaging and documentation.
Frequently Asked Questions
Does InstroDirect publish a full Rockwell price list?
We do not publish a static price list because Rockwell Automation pricing changes frequently. Our online store shows live pricing. For large orders or BOM quotes, contact us directly.
Can InstroDirect price match?
We are competitive on most Allen-Bradley lines. If you have a genuine quote from another supplier, contact us and we will do our best to match or beat it.
Is freight included in pricing?
Freight is calculated at checkout based on order weight and destination. We dispatch from Narangba QLD. Most metro orders arrive within 1-3 business days.
